A New Era for Global Snacking
In the modern food industry, success depends on more than just brand recognition—it requires understanding evolving consumer lifestyles, delivering innovation, and operating sustainably at scale. Mondelez International, a global snacking leader, has mastered this balance, shaping consumer habits in over 150 countries.
With a portfolio of iconic brands including Oreo, Cadbury, Toblerone, Ritz, and Trident, Mondelez has built a strong position in biscuits, chocolate, gum, candy, and baked snacks. The company’s growth is driven by its ability to blend indulgence with well-being, meeting the needs of consumers seeking both taste and healthier choices.
FY25: A Strong Year of Performance
FY25 was a milestone year for Mondelez International, fueled by demand for its trusted brands and strategic acquisitions. The company reported $39.6 billion in net revenues (+8.1% YoY), with adjusted net earnings rising 10% to $5.2 billion.
Key drivers included:
- Biscuits & baked snacks – Oreo and BelVita saw double-digit growth across emerging markets.
- Premium chocolate expansion – Toblerone and Green & Black’s benefited from premiumization trends.
- Strategic acquisitions – Strengthened regional snacking portfolios with targeted brand additions in Asia and Latin America.
This growth reflects Mondelez’s ability to deliver consistent performance across both developed and emerging markets.
Scaling Up With Purpose
By the end of FY25, Mondelez expanded manufacturing and distribution capacity in six high-growth regions, enhancing its ability to serve both traditional retail and e-commerce channels.
Q4 FY25 Highlights:
- Net revenues: $10.1 billion (+7.3% YoY)
- Organic revenue growth: +6.8%
- E-commerce sales: +21% YoY
- Gross profit margin improvement: +110 basis points driven by operational efficiencies
This operational discipline has enabled Mondelez to balance growth with profitability while investing in brand innovation.
The Strategy Behind the Success
Mondelez’s growth blueprint is built on four pillars:
- Iconic Brand Strength – Driving growth through heritage brands while introducing new flavors, formats, and packaging.
- Local-First Approach – Tailoring products to regional tastes while leveraging global scale.
- Digital & E-commerce Acceleration – Expanding direct-to-consumer platforms and enhancing online retail partnerships.
- Sustainability & Well-being – Committing to 100% recyclable packaging by 2025 and sourcing cocoa responsibly through the Cocoa Life program.
Why Mondelez Stands Out in Global Packaged Foods
- Category leadership in biscuits and chocolate.
- Balanced global presence with growth from both mature and emerging markets.
- Portfolio diversity from indulgent treats to better-for-you options.
- Strong consumer loyalty built on decades of trust and innovation.
Challenges on the Horizon
While Mondelez enjoys a strong competitive position, it faces industry-wide challenges:
- Commodity price volatility, especially in cocoa and dairy.
- Health-conscious consumer trends requiring reformulation of core products.
- Competitive intensity from multinational and local snacking brands.
- Sustainability expectations driving the need for rapid operational transformation.
The Bigger Picture: Defining the Future of Snacking
Global snacking habits are shifting toward more frequent, portion-controlled, and premium experiences. Mondelez is positioning itself to lead this transformation—offering products that balance indulgence with health, and tradition with innovation.
By investing in sustainable sourcing, advancing digital engagement, and expanding into high-growth categories, Mondelez is setting the tone for the next era of the snacking industry.
Looking Ahead
Mondelez’s future growth strategy will focus on:
- Expanding presence in high-potential emerging markets.
- Scaling better-for-you product lines without compromising taste.
- Accelerating e-commerce and direct-to-consumer sales.
- Deepening sustainability commitments across sourcing and packaging.
If it continues to execute on these priorities, Mondelez International will not just participate in the global snacking boom—it will define it.